Attendee Registration (individual)

Trade encompasses anyone who works within the coffee, café and hospitality industry, including those who may be purchasing/sourcing coffee or coffee within their business. 
Public refers to a lover of coffee who does not work within the industry.

Please note: MICE is only open to the Public on Sunday 12 May; there will only be one ticket type available for those who select Public.

To register for a media pass to MICE, please click here and complete the form. 
All exhibitors should register their exhibitor passes through the exhibitor portal or contact internationalcoffeeexpo@primecreative.com.au.

Please select all boxes that are relevant.

If you believe that your industry sector isn't listed above, please select the "Other" option below and manually enter your industry sector in the text box that appears below.

If you’re not able to attend all three days of MICE, two or one day passes are also available below.

MICE2024 is partnering with StreetSmart as our charity partner.

StreetSmart believe that no one should be without a safe and secure place to call home. They raise funds, then seek out and support smaller grassroots organisations doing vital work in our communities.

Donations are optional, if you do not wish to make a donation, please select 'Next' at the bottom of the page. 

All donations are tax deductible, and passed along directly to StreetSmart. 
*Please note that all donations are non-refundable. 

Thank you for registering for MICE2024, taking place from 12-14 May at the Melbourne Convention and Exhibition Centre.

You will be sent an email confirmation with your registration details, which will include a tax invoice attached. Keep this email handy. Please check your junk folder if you do not receive this email.

You will receive a seperate confirmation email with your ticket details the week of the event.

If you have any questions or concerns, or need to amend your registration, please contact the Event Organiser at internationalcoffeeexpo@primecreative.com.au or on +61 3 9690 8766.

We look forward to savouring every moment with you at MICE2024!